SFCC · SFRA · Multi-site
Multi-brand commerce platform
A multi-brand nonprofit media organization · Salesforce Commerce Cloud (SFRA)
The challenge
The organization's codebase was a mess: customizations edited directly into vendor files, misleading comments, and no clear structure — which made platform upgrades risky and every change fragile.
What I built
I refactored the entire codebase around a new structure that cleanly separates vendor and custom cartridges. I upgraded every vendor cartridge to a newer version and rebuilt the ~20 features that broke in the process — this time isolated in custom cartridges, so they'd survive the next upgrade too. The new structure let the team stand up multiple storefronts on a single shared SFRA core, each brand isolated in its own cartridge layered on top, while shared functionality like PDP, checkout, and integrations is maintained once and inherited everywhere.
The outcome
The platform can now absorb vendor upgrades without losing customizations, and new brand sites start from a known-good baseline instead of a copy-paste of whichever site was closest. Fixes to shared behavior land across every storefront at once, and clean cartridge boundaries keep one brand's changes from quietly breaking another's.
Stack
Salesforce Commerce Cloud, SFRA, Node.js, SCSS token architecture, Business Manager.
Automation · AI
AI automation suite for Business Manager
Salesforce Commerce Cloud · Business Manager automation
The challenge
Business Manager work is tedious and repetitive. Almost all of it can be automated through imports and exports — but that import/export tooling is vague, error-prone, and fragile, so in practice teams end up doing the work by hand.
What I built
A suite of AI tools that automate the repetitive Business Manager processes — microsite standup, product building, promotions, custom preferences, and more. The key is that the tooling works directly from the client's own codebase, so it knows every customization, every quirk, and every brand. Instead of a two-week process to stand up a microsite, you just tell the AI "build me a microsite" — and a new, fully branded ecommerce site is ready within an hour.
The outcome
A robust suite that saves hundreds of hours of manual work and makes Business Manager deliverables faster — and less error-prone — to ship.
Stack
Salesforce Commerce Cloud, Business Manager, ImpEx / OCAPI, Node.js, AI-assisted workflows.
Page Designer · Custom components
Page Designer custom component suite
A multi-brand commerce organization · Salesforce Commerce Cloud (Page Designer)
The challenge
Marketing needed to build landing pages, but the base Page Designer components weren't flexible enough to do what they wanted. To work around it, the dev team had shipped a catch-all "RawHTMLComponent" — and designers were using it to build most of their pages instead of real components. It was fragile: a single error in that raw HTML would often take down the entire page.
What I built
A suite of flexible, dynamic Page Designer components that are genuinely easy to author with — strong default values out of the box, and full control over the layout across mobile, tablet, and desktop breakpoints.
The outcome
Marketing got a real toolkit for building custom pages quickly — and safely. Pages are now assembled from purpose-built components instead of hand-written HTML, so a single mistake no longer takes a whole page down with it.
Stack
Salesforce Commerce Cloud, Page Designer, SFRA, ISML, JavaScript, SCSS.
